Eagle Brand

Eagle Brand

Throughout its history, the Eagle brand suffered from a lack of product recognition and innovation to set it apart in the market place. Most of Eagle's models were offered in Chrysler-Plymouth, Dodge, and Mitsubishi dealerships under different guises. Chrysler was in the midst of financial difficulty at the end of the 1980s, and did not have the funds to spread to its new automotive division. Moreover, Jeep vehicles were quite popular and profitable, so most of the division's marketing resources flowed to the Jeep product range. Since Jeep's products had better recognition and higher profit margins, many dealers placed greater emphasis on Jeeps, and considered the Eagle line of passenger cars to be a distraction to that business. Their sales and service expertise was primarily in the four-wheel drive Jeeps and AMC's Eagle all-wheel-drive models.

Eagle Brand

Eagle Brand

Eagle Brand

Eagle Brand

Eagle Brand

Eagle Brand

Eagle Brand

Eagle Brand

Eagle Brand